JCB expects India to become its largest market by 2018. India is the third largest revenue contributor, after Europe and North America, accounting for about 17 per cent of JCB´s revenues, including exports. In terms of machines sold, it is JCB´s largest market.
JCB is bullish on the government´s promise to give infrastructure a big push. In the 2015 Union Budget, the government proposed to increase investment in the infrastructure sector by Rs 70,000 crore in the next financial year.
The company is also betting on its new range of products, strong dealership and distribution networks to help it accelerate sales in India. Over the next three years, it plans to double its product range from the current 46.