JCB India to explore new markets
Construction equipment maker JCB India will focus on expanding presence in new markets in the country this year as it sees sales to remain flat in a tough environment. The company that offers 21 different machines in seven product types, including backhoe loaders, loading shovels, tracked excavators and carry crane, had sold 27,000 units last year, according to the company.

JCB India launched a new backhoe loader JCB 3DX as part of plans to strengthen its position in the market. While speaking at the launch function, Vipin Sondhi, Managing Director and CEO, JCB India, said, ?We will be looking for new markets within India for the various products that we have.? He cited the current overall economic environment, mainly slowdown in infrastructure projects as main challenges.

?So our aim is to sell the different types of products that we have in different markets within India where these have not been available,? Sondhi said.

JCB India has a network of 57 dealers with over 430 outlets across the country.