LeeBoy Forays into Indian CE Market
The 785i launched by LeeBoy recently is the first-ever motorgrader made in India to international standards.

LeeBoy India Construction Equipment announced its foray into the Indian sub-continent with the launch of the first-ever motor grader, the 785i, engineered and manufactured in India to international standards. The 785i motor Grader is a 12.4-tonne, 150 hp proven workhorse, designed to consistently level, rip, spread, cut and contour a variety of roads and other surfaces to exacting specifications. It brings greater value compared to its international peers by providing as a standard, advanced features like a fully automatic power shift transmission; ROPS (roll-over protection safety), FOPS (falling object protection safety) and air-conditioned cabin for complete safety and higher operational efficiency. It also offers improved fuel economy due to its variable volume load sensing hydraulic system, lock-up clutch on torque convertor and electro-hydraulic fan drive.

LeeBoy India is a wholly-owned subsidiary of Singapore Technologies (ST) Kinetics, the land systems arm of ST Engineering (rated AAA by Moody's and Standard & Poor's), an integrated engineering group providing solutions and services in aerospace, electronics, land systems and marine sectors. The brand LeeBoy comes from VT LeeBoy Inc (LeeBoy, USA), a renowned road construction equipment company in the US for nearly five decades. LeeBoy USA is 100 per cent owned by ST Engineering through its US holding company, VT Systems Inc.

"LeeBoy India combines ST Kinetics' years of excellence in engineering and corporate governance with the portfolio of LeeBoy USA's products in the construction equipment space. Led by an experienced and passionate team, LeeBoy India will allow us to compete favourably in the fast growing Indian market by customising our designs and manufacturing them efficiently in India," says Sew Chee Jhuen President, ST Kinetics. He adds, "We come with a new paradigm in the construction equipment space that dissociates itself from the classical equipment sale and service model. Ours is a longer term, holistic and on-ground engagement with select custo?mers, providing them integrated solutions which will help them to focus on their core business. I am sure our customers will see the unique value that we bring to them."

Coinciding with the launch of the 785i Motor Grader, LeeBoy India has also introduced its innovative "Operation-Repairs-Maintenance (ORM)" initiative in India. The ORM proposition is aimed at reducing customer's pain areas by taking complete responsibility of the equipment's uptime and performance, through the equ?ipment life cycle. This unique ORM in?it?iative is a first in India and is backed by a team of LeeBoy India professionals with deep work and functional insights in the road construction and construction equ?ipment space.

Says Kamal Bali Pres?ident & CEO, LeeBoy India, "We come with a new paradigm in the constru?ction equ?ipment space that dissociates itself from the classical equipment sale and service model. Ours is a longer term, hol?istic and on-ground engagement with select cust?o?mers, pro?viding them integrated solutions which will help them to focus on their core business. I am sure our customers will see the unique value that we bring to them."