Escorts Ltd has appointed Ravi A Menon as Chief Executive Officer of its Agri Machinery business. Menon takes over from S Sridhar who will now move to head Escorts Construction Equipment (ECE). Menon has been credited for shaping the development cultures of some of the most influential and valuable companies and brings over three decades of experience in marketing, sales, branding, international markets and production from industries as varied as tractors, cement and industrial products. Sridhar will focus on transforming and building organisational energy at ECE to leverage emerging business opportunities.