Equipped with superior technology coupled with unmatched fuel economy, superior style and operator comfort and RemotecareTM, the Mahindra EarthMaster is the ideal machine for all heavy duty applications like excavation, loading, grading, dozing and cutting.

Mahindra & Mahindra, India's leading utility vehicle and tractor manufacturer, recently announced its entry into the construction equipment business with the launch of the Mahindra EarthMaster backhoe loader. Dr Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra, said, "I am pleased to announce Mahindra's entry into a large, fast growing and profitable construction equipment industry with the launch of its first product in this category, the EarthMaster backhoe loader. The Mahindra EarthMaster is an outcome of 36 months of development and is loaded with technology not hitherto seen in this product segment in India. With EarthMaster, we are ushering in a new era of performance, comfort and ease of operation in backhoe loaders."

Equipped with superior technology coupled with unmatched fuel economy, superior style and operator comfort and RemotecareTM, the Mahindra EarthMaster is the ideal machine for all heavy-duty applications like excavation, loading, grading, dozing and cutting.

"The Mahindra EarthMaster has undergone over 20,000 hours of rigorous testing in the harshest of terrains and for the toughest of applications. It has been validated on all performance, safety and reliability parameters. It is backed by Mahindra's dealer network, which will have unparalleled reach across the country. India is the world's largest backhoe loader market with over 25,000 units expected to be sold in this fiscal, and we hope to create a mark in this fast growing segment," said Kairas Vakharia, Business Head, Construction Equipment, Mahindra & Mahindra.

The Mahindra EarthMaster is powered by Mahindra's DITEC Engine, a compact 3.3-litre engine which delivers best in class 83 HP (Ps) power. The construction of the DITEC engine combining direct injection (DI) with turbo charger and intercooler (TCI) delivers over 10 per cent fuel savings per hour allowing earthmoving contractors to lower their operating cost in a very competitive contracting and hiring business. The DITEC engine is packed with the latest technology for minimising emissions that even meets USA Tier III emission norms, the most stringent in the world.

Mahindra EarthMaster offers a two year unlimited hours warranty which allows customers to break free from anxiety about expensive repairs. This unprecedented warranty on Mahindra EarthMaster is possible due to Mahindra's engineering and manufacturing capability, backed by a grueling testing regime and sourcing of the best components.

The Remotecare feature takes freedom to the next level. It is an intelligent communication system that keeps the business owner or manager constantly informed about the machine through mobile phone based SMS updates. This allows customers to breakfree from lack of control over their business, and manage their fleets from the comforts of their office, car or home. Be it business information like daily work reports, or warnings like low fuel, filter clogging, engine oil pressure, customers get constant updates about their Mahindra EarthMaster 24x7.

The Mahindra EarthMaster comes with stylish 21st century looks leading to a great reputation for the customer and his business and an attractive place to work for his operator. The car like interior of the cabin is created using well designed consoles, and the latest front and side instrument clusters. Special care has been taken to design the Mahindra EarthMaster for all around visibility in day and night time. A deluxe seat with arm rests allows comfort for working long hours. Personal storage areas and a stylish tool box conveniently located at the rear of the cabin, keep the work area neat and clear of clutter. With the FM Radio, operators can listen to their favorite songs as they make the Mahindra EarthMaster work for them.

With Mahindra EarthMaster, effortless is redefined. Primitive, tough to operate levers are a thing of the past with Mahindra EarthMaster. Mahindra EarthMaster offers specially designed joysticks that are not only easy to use but also minimise fatigue, thus allowing operators to work long hours. The machine has a new age digital cluster that helps the operators identify and trouble shoot problems. Operators in different regions of India can read messages and listen to warnings in six different languages, in addition to the standard warning indicators. Now that's 'simplifying life'.

Backhoe loaders that are normally found in India do not allow operators to undertake multiple movements simultaneously, nor are they suitable for fine operations like grading and cutting. The Mahindra EarthMaster enables the customer to break free from these limitations using a hydraulic system only found on crawler excavators which allows faster and smoother operations.