M&M Launches EarthMaster

Mahindra & Mahindra (M&M), India?s leading utility vehicle and tractor manufacturer, announced its entry into the construction equipment business with the launch of the Mahindra EarthMaster backhoe loader.

The Mahindra EarthMaster presents the discerning Indian customer with the choice to break free from the limitations of dated technology. Equipped with superior technology, coupled with unmatched fuel economy, superior style and operator comfort and RemotecareTM, the Mahindra EarthMaster offers a host of benefits to the earthmoving operations and is the ideal machine for all heavy-duty applications like excavation, loading, grading, dozing and cutting. The Mahindra EarthMaster manufactured at Mahindra?s state-of-the-art facility at Chakan, Pune, is priced at Rs 20,98,400 (ex- showroom Maharashtra).

Speaking at the launch of the Construction Equipment business, Dr Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra, said, ?I am pleased to announce Mahindra?s entry into the large, fast growing and profitable construction equipment industry with the launch of its first product in this category, the EarthMaster backhoe loader. The Mahindra EarthMaster is the outcome of 36 months of development and is loaded with technology not hitherto seen in this product segment in India. With EarthMaster, we are ushering in a new era of performance, comfort and ease of operation in backhoe loaders.?

?The Mahindra EarthMaster has undergone over 20,000 hours of rigorous testing in the harshest of terrain and for the toughest of applications. It has been validated on all performance, safety and reliability parameters. It is backed by Mahindra?s dealer network, which has an unparalleled reach across the country. India is the world?s largest backhoe loader market with over 25,000 units expected to be sold in this fiscal; we hope to create a mark in this fast-growing segment,? said Kairas Vakharia, Business Head, Construction Equipment, Mahindra & Mahindra Ltd.

Backhoe loaders normally found in India do not allow operators to undertake multiple movements simultaneously, nor are they suitable for fine operations like grading and cutting. The Mahindra EarthMaster enables the customer to break free from these limitations, using a hydraulic system only found on crawler excavators which allows faster and smoother operations.

Mahindra?s Product Development team has utilised extensive consumer insights and feedbacks to develop this product which is built to withstand India?s rough terrain and heavy usage. In addition, the product offers cutting-edge features using the latest vehicle systems and technologies at prices that are within the reach of the mass market.

The Mahindra EarthMaster comes with two years` unlimited hours warranty which keeps contractors free from anxiety about expensive repairs that are normally associated with earthmoving machinery. The company has put in place a dedicated sales and service network to cater to its construction equipment customers. This includes over 200 dealer sales, service and spare parts outlets, over 200 service vans to reach customers at their sites, 12 area offices, one central parts warehouse and 10 regional parts warehouses to supply dealers, and a call centre supporting nine languages.

The Mahindra EarthMaster is powered by Mahindra?s DITEC Engine, a compact 3.3 litre engine which delivers best-in- class 83 HP (Ps) power. The construction of the DITEC engine combining Direct Injection (DI) with Turbo Charger and Intercooler (TCI) delivers over 10 per cent fuel savings per hour allowing earthmoving contractors to lower their operating cost in a very competitive contracting and hiring business. The DITEC engine is packed with the latest technology for minimising emissions that even meets USA Tier-III emission norms, the most stringent in the world.

The RemotecareE feature takes freedom to the next level. It is an intelligent communication system that keeps the business owner or manager constantly informed about the machine through mobile phone-based SMS updates. This allows customers to break free from lack of control over their business, and manage their fleets from the comforts of their office, car or home. Be it business information like daily work reports, or warnings like low fuel, filter clogging, engine oil pressure, customers get constant updates about their Mahindra EarthMaster 24x7.

The EarthMaster comes with stylish 21st century looks leading to a great reputation for the customer and his business and an attractive place to work for his operator. The car like interior of the cabin is created using well designed consoles, and the latest front and side instrument clusters. Special care has been taken to design the EarthMaster for all around visibility in day and night time. A deluxe seat with arm rests allows for comfort and working long hours. Personal storage areas and a stylish tool box conveniently located at the rear of the cabin, keep the work area neat and clear of clutter. With the FM Radio, operators can listen to their favorite songs as they make the EarthMaster work for them.

With EarthMaster, effortless is redefined. Primitive, tough to operate levers are a thing of the past with Mahindra EarthMaster. Only EarthMaster offers specially designed joysticks that are not only easy to use but also minimise fatigue, thus allowing operators to work long hours. The machine has a new age digital cluster that helps the operators identify and trouble-shoot problems. Operators in different regions of India can read messages and listen to warnings in six different languages, in addition to the standard warning indicators. Now that?s simplifying life.