When transformation is the mantra, information is power. Established in 2008, EQUIPMENT INDIA is India’s first and only magazine dedicated to the construction and infrastructure equipment industry.
A pioneer in its field, the reach of this publication by ASAPP INFO GLOBAL GROUP encompasses prime movers across the industry, from manufacturers and dealers to purchasers and end-users, enabling profitable purchase decisions. With its in-depth commercial and technical information, it is a specialised source of reliable information for contractors; infrastructure companies; builders and developers; equipment manufacturers; manufacturers of spare parts, components and attachments; heads of purchase and procurement; dealers and ssuppliers; banks and financial institutions; rental and leasing companies; and service providers.
Testament to the influence of the magazine are these numbers: Around 80 per cent of readers read eight or more issues a year with 32 per cent spending over two hours reading an issue; and 53 per cent of readers act on seeing advertisements in the magazine, with 36 per cent taking immediate action and 91 per cent within a fortnight.
What’s more, the magazine has a robust digital presence; its website www.EquipmentIndia.co.in is a preferred source of news and information, with over 16,000 unique visitors and around 1.3 million hits a month. And the annual EQUIPMENT INDIA AWARDS recognise and honour excellence across the sector.
Going forward, EQUIPMENT INDIA remains committed to catalyse growth in the equipment industry and partner in the nation-building process with valuable information, insights and analyses. This indeed is the promise of ASAPP Info Global Group, which, over two decades, has reflected India’s transformation, echoed its aspirations, addressed its challenges and predicted its potential across economically crucial sectors like construction, infrastructure, power, real estate, manufacturing, automobile and textiles. A true thought leader, ASAPP Info Global Group has radically transformed the B2B universe with its dynamic offerings in the print, Web and events space.