Bevcon Wayors is among India?s leading providers of high-quality, technologically advanced integrated bulk material handling and processing solutions.

Formed with the intent of catering to the rising demand for bulk material handling solutions, Bevcon Wayors has come a long way by evolving as an industry leader that offers high-quality, technologically advanced bulk material handling systems. The company?s motto ? ?Engineering built to last? has been its success mantra since the last 20 years and even today,  Bevcon is fiercely committed to offer the best engineering services to its clients.

Says Srinivas Reddy, Managing Director, Bevcon Wayors, ?Bevcon is an organisation with over 22 years experience and a background with a total workforce of 350 people. Bevcon has been a self-driven organisation and it has a more fundamental philosophy of self-reliance. So right from product, technology and innovation everything is from the scratch. That is why we strongly feel that people and process which have been built are very strong pillars to the organisation.?

The company offers vibro feeders, crushers, screens, conveyors, dust collectors, pneumatics conveying and special conveying equipments that cater the needs across material handling applications  such as  raw material handling systems for steel plants, fuel handling systems for coal and biomass based power plants, in-plant material handling systems, ferro alloy plants, sugar, lime coke handling systems etc. Further, Bevcon?s turnkey solutions include custom design, manufacturing, installation and servicing of bulk material handling equipment. A majority of these equipment are manufactured at Bevcon?s facilities itself which provide customers greater flexibility for custom designs suitable as per their requirements.

Material handling has a broad horizon and there is no specific limiting factor.  Bevcon?s core strength lies with the power sector. ?We get about 75 per cent business from thermal power plants because we are the major fuel handling suppliers. From concept to commissioning, we have core strength there and supply the design engineering, manufacturing of crushers, screens, conveyors,? says Reddy. Bevcon makes engineering in-house and manufactures belt conveyors, crushers, and screens, ?When the product is pegged so high in quality for a client, he should get the comfort of going to one place to get all like in a supermarket. This way the customer gets quality and comfortable price all at one place,? he adds.

Currently, the power sector is not doing well. There are some sectors which are growing up and some are not doing well. So Bevcon explores the opportunity in those areas because our core strength of engineering to execution in the last 22 years of experience has proven that they were more or less in every area. ?There is awareness and alertness that has given a window of opportunity for us to explore new avenues and we are able to get breakthrough in cement, sugar segments. ?

Says Reddy, ?We are not just a manufacturing company; we create path-breaking solutions to tackle different problems. Compared to others, ours is perhaps the most employee-friendly company having the best HR policies. Also, our emphasis on R&D, foreign collaborations and in-house manufacturing facilities make our products truly world class. Plus, we have eight foreign collaborations across the world that has helped us offer matchless services to our clients.? Bevcon has also made conscious efforts to increasingly embrace technology to assist and sustain its growth. All processes at the company are SAP enabled and Bevcon is also in the process of institutionalising its CSR initiatives that will be clubbed with its green programs to further add to the welfare of the society,?

Bevcon have two ISO certified  manufacturing units streamlined backend processes through SAP integration, in-house development of IT services and software?s for project, planning, design, execution and monitoring. Bevcon has credit of developing innovative material handling equipments through in-house engineering research division and with association of foreign technological collaborators.

Overall, the company specialises in providing solutions for power, steel and manufacturing verticals. Besides its strong manufacturing strength, Bevcon has also collaborated with many top engineering companies located in America, Europe, Australia and Asia. In India, Bevcon has its presence all over with offices in Hyderabad, New Delhi, Kolkata, Chennai, Pune, Raipur and Bhubaneswar. All regional offices are with teams comprising sales and marketing, application and design engineering, quality assurance and as well project management personal. Group companies Bevcon Spareng established in 2003 and Bevcon Zentry, formed in 2004, have further strengthened Bevcon?s presence in the bulk material handling industry. Bevcon?s key strength has been its world-class research and development division that offers cutting edge solutions and designs of long-term value.

Growth strategy
The company has a vision not only to be the leader in the industry but to cross the Rs 500-crore turnover by 2015. Says Reddy, ?We have a strong vision that by 2015 we will achieve the target of Rs 500 crore. We are progressing towards vision and will be crossing Rs 225 crore turnover in 2012-13. To reach our vision target of Rs 500 crore  turnover by 2015 the company already has already re-structured total organisation, has  introduced the Performance Management System across the organisation to evict the best human talent and to focus more on performance. ?We have created three clear business verticals in the organisation; projects, products and pollution control equipment. In these project verticals, we have R&D group whose job is to only look and explore new market. As far as technology is concerned, Bevcon Wayors strongly believes in innovation and we have in-house engineering research department who develops 8-10 new material handling products on every year, in fact they are the lifelines for organisational growth and makes us absolutely competitive in the market,? says Reddy.

?We target the order to cross Rs 500 crore by 2015 and so we are building our capabilities to that extent. Scalability is the thing that is essential and we are practically talking about doubling the turnover so we will be looking at some new product lines and will also be bidding for projects which are probably at Rs 50-plus crore which is far and few. We are also going to focus on certain specific verticals like cements. We are also looking at mining in a big way and we are looking at very specific products through our collaborators from Europe,? says V Balaji, Chief Operating Officer.  He adds, that while the macro- economic situation has changed, their advantage is the reputation and brand value that Bevcon has created. ?Bevcon is also known as an innovator in terms of the products and services that we offer. In the challenging times that we are going through now, we have come up with solutions which would help the customer cut cost. The bottom line is that value to customer is still protected. As long as we are able to deliver that, continuing business and expanding growth is not a constraint. ?

Speaking about the core strength, Balaji had this to say, ?Primarily, for our performance in terms of product delivery. Second, the way we execute the project. Third, we are passionate even if it means that there are some changes midway in project in terms of scope designing and layout. We work with the client and make sure we deliver. We do not exit without completion of the project, so there is reliability.?

Balaji adds, ?We bring in the best-in-class technology. So the reliability factor goes up. There are many players in the market place today with domestic technology. But when I go to a customer and present him the backing that I have from other technology partner who is an expert in that area with a shade higher in terms of price, anyone who looks for longevity would prefer that. So to that extent it gives us an edge and collaborations to that extent does help and
innovation again.?

Speaking about the slowdown in the market, Reddy says, ?Bevcon has gone through ups and downs. However, in the last two years we have been growing steadily. Even the worst recession of 2009, there was a growth of 25 per cent,? According to him had it not been for the sluggishness, scams and issues the growth could have been pegged at 40 per cent.
?When we talk about the financial strength, the beauty of this organisation is that it is a debt-free company. We do not have any loans and no commitments because we are very clear in our financials. Whatever profit we generate will go back to the organisation as an investment,? says Reddy.

Reddy continues, ?The rate of attrition from the HR point of view is 0.5-0.75 per cent. The good thing is that because of the culture which we have followed by discipline and people who come, we have people who are working with company for last 15 years.  Every year we take 20 students from colleges and train them for two years; one year is probation and one year is training. They go through all departments and test and interview and shortlisted. This is the responsibility of the respective HODs in due process of two years to mould them. ?

?In R&D we have a team of six persons and their main role is they have a source of developing equipment that comes from the market demand and the enquiries which comes to us. Second, we have collaborations where the technology transfer takes place. They indigenise the technology to suite the demands of the market. The challenge for them is developing a product from the scratch. So they have a lot of effort that goes into that. Another strength of Bevcon is that we are innovative people and develop at least 10-12 different products in a year. These products need not depend on somebody or import from anywhere.?

Balaji sums it up, thus. ?We will definitely be well past Rs 500 crore by 2015 and I think we should probably be
going to the next level, maybe Rs 700-750 crore.  Once we cross the Rs 500-crore mark, some more growth ambitions can be looked at further and so we can go to the next level. So we will be prepared for Rs 750 crore.?