India’s market is about to grow significantly
Tell us a little bit about how you approach your role as a dealer of Caterpillar here in India?
As a dealer, our main focus is on providing solutions to the customer. We don’t just sell equipment or parts—we go to the customer, understand their needs, and offer tailor-made solutions. We provide new equipment, rental equipment, buy-back services, used equipment, rebuilt equipment, and even finance options to help them purchase what they need. Essentially, we try to offer complete solutions rather than simply supplying equipment and parts.
Can you share your thoughts on the current market trends and demands for construction equipment in your region?
India’s market is about to grow significantly. The country’s population is expanding at an incredible rate—one child is born every second. With this kind of growth, there’s going to be a huge demand for infrastructure, including roads, sewage systems, and water supply. The way buildings are being constructed is changing as well. India is a very young and aspirational country, and the potential for growth is immense. In fact, India now has the largest medium-income population in the world, which is a great opportunity for the construction equipment industry.
Do you also provide any training programmes to support your customers in using these complex pieces of equipment?
Yes, we do. As equipment becomes more advanced and digitally enabled, it’s crucial to have skilled people to service and operate these machines. We have training schools where we provide training to our staff. We also send them abroad to Caterpillar facilities and other advanced training centres. Our team is well-equipped to handle and support these evolving machines and to provide the best service to our customers.
With technology constantly evolving, are there any emerging technologies you foresee in the construction equipment segment?
The industry is continuously evolving. We’re starting to see hybrid trucks, and there will likely be more battery-operated vehicles in the future. Additionally, hydrogen as a fuel source is being explored, and biofuels are also being tested. There is much technological advancement, but it’s important for us to adapt those technologies that are most useful to our customers and implement them accordingly.
Can you tell us more about your maintenance packages?
Our maintenance packages, which we call Customer Value Agreements (CVAs), are completely tailor-made based on the customer’s needs. We begin educating customers’ right from the sale of the equipment, and then we structure maintenance plans over a period of two, four, or even ten years, depending on the equipment and the customer’s requirements. Sometimes, we also offer utilisation-based contracts, where customers pay based on the hours of equipment usage. In these contracts, we guarantee the availability of the equipment, ensuring that projects run smoothly. This way, both the customer and we as a business can maximise our profitability.
What does your market strategy look like moving forward?
Our strategy remains simple—be with the customer, support them, and provide solutions that help them become more profitable. By helping our customers succeed, we also position ourselves to be successful in the market.
A-303, Navbharat
Estates,
Zakaria Bunder Road,
Sewri (West), Mumbai - 400 015,
Maharashtra, India
+91-22-24193000
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