Propel continues to invest in innovation
V Senthilkumar, Managing Director, Propel Industries, speaks on the company’s strategy in the export market
What new products or innovations are you showcasing at Bauma Germany, and how do they cater to both the Indian and international markets?
At Bauma Munich, we are excited to showcase our latest track-mounted machines, available in both electric and dual-power configurations. These innovations are designed to enhance fuel efficiency and reduce operational costs while maintaining high performance.
Products showcased in Bauma Munich 2025 are jaw crusher (manufactured in Ireland) and track-mounted cone crusher. Our machines are CE-certified, ensuring compliance with European safety and quality standards. These certifications, combined with our focus on innovation and efficiency, make our products well-suited for European, the US, Australia, South Africa, and other India-like markets. Propel continues to push boundaries in sustainable and high-performance crushing solutions, catering to the evolving demands of the global industry.
How has the demand for your products evolved in the Indian market, and what trends do you see shaping the construction machinery sector in India?
Propel is India’s leading manufacturer of crushing, screening, and washing solutions, reflecting the increasing demand for our products. Our company has been experiencing an impressive compound annual growth rate (CAGR) of 40 per cent, demonstrating strong acceptance in the crushing and aggregates sector. The construction and infrastructure industries are witnessing a significant shift towards electrification, with an increasing adoption of electric-powered machinery to enhance efficiency and sustainability. This transition aligns with the growing demand for high-capacity crushers capable of meeting the production requirements of large-scale projects.
At the same time, sustainability initiatives are driving the industry towards eco-friendly solutions, minimising carbon footprints, and promoting environmentally responsible operations. As infrastructure projects continue to expand in India, Propel remains committed to delivering high-performance, cost-effective, and sustainable solutions that align with industry needs.
What role does the export market play in your strategy, and how are you positioning your products to meet the needs of international markets, particularly Europe?
Propel is committed to delivering bespoke solutions tailored to the unique needs of international customers, leveraging the expertise of experienced engineers and global partners. With aggressive investments in Europe and the US, the company is strengthening its presence as a leading crusher manufacturer in these key markets. Additionally, we focus on localised support and service to ensure quick access to technical assistance and spare parts, enhancing customer satisfaction and operational efficiency. Propel continues to invest in innovation, infrastructure, and strategic partnerships to expand its global footprint.
What challenges have you faced in expanding into global markets, and how are you addressing issues like competition, regulations, and logistics?
Expanding into global markets presents several challenges, including high-cost logistics, competition, and regulatory requirements. Propel has implemented strategic measures to overcome these barriers and strengthen its presence internationally.
Establishing brand recognition in Mature Markets (US and Europe), Propel is investing in marketing, partnerships, and aftersales support to enhance brand visibility. A major milestone in our European expansion is the acquisition of Omega Crushing Solutions, a well-established company in the European crushing industry. This acquisition allows us to offer European-standard products, stock parts and provide faster delivery, and direct service and support. Additionally, expanding our dealer network and service centres ensures stronger market penetration and a reliable presence in key regions.
Looking ahead, what are your key growth plans for the next three to five years, especially in terms of international expansion and product innovation?
Propel has ambitious growth plans for the coming years, aiming to become a $750 million company by 2029 with a CAGR of 40 per cent. International markets will contribute 30 per cent of our total revenue within the next three to five years.
Key growth initiatives include future-ready product launches, introducing next-generation machinery and electric dumper trucks for the mining industry (to be launched within 18 months).
Developing sustainable and eco-friendly crushing and screening equipment to align with global sustainability goals. With a clear focus on technological advancements and global outreach, Propel is set to reshape the crushing and construction equipment industry.
How are you incorporating sustainability and eco-friendly solutions into your product offerings, and how important is this in shaping the future of the industry?
Sustainability and eco-friendly innovations are shaping the future of the industry, and Propel has taken the lead by introducing its electric dump trucks in India well ahead of the competition. Our electric dumper trucks are a major step towards reducing carbon emissions and energy consumption in the transportation sector, particularly in industries like construction and mining.
Powered by advanced electric propulsion technology, our trucks offer a cleaner, more environmentally responsible alternative to conventional diesel-powered vehicles. Equipped with high-efficiency electric motors and energy recovery systems, they optimise energy utilisation while maintaining superior performance. The integration of smart monitoring systems in the EV tipper trucks allows real-time performance tracking and predictive maintenance, ensuring efficiency and extending the lifespan of the trucks. These advancements in electric vehicle technology are a major achievement in reducing the carbon footprint of infrastructure projects, offering customers a sustainable alternative while ensuring cost-effectiveness and improved operational performance.
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