Shubhranshu Singh Quits Tata Motors as CMO of CVs
Shubhranshu Singh has left Tata Motors after a four-year tenure that saw the automaker’s commercial vehicles business undergo a sweeping brand transformation and digital pivot. “It has been a privilege to build the brand marketing function from scratch at Tata Motors CV,” Singh told Storyboard18 about his departure.
Singh’s exit comes at a moment of profound change in the automotive sector, as established players recalibrate for electrification and shifting consumer behaviour. At Tata Motors, he led the repositioning of the master brand, launched the “Better Always” campaign to unveil a new corporate identity and oversaw the entry into electric four-wheel cargo vehicles with the launch of the Ace EV and AcePro EV.
During his tenure, Singh established the automaker’s first structured brand and marketing setup, implemented Salesforce CRM to enable hyper-personalized communication at scale and introduced rigorous market research practices across the business. Tata Motors’ digital-first approach contributed to over 25 percent of all vehicle retail sales coming through digital channels, a marked shift in a market still heavily reliant on dealer networks.
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