Doosan Bobcat India (DBIN), established in 2007, is a subsidiary of the Doosan Bobcat Inc. A market leader in skid-steer loaders with over 60 per cent market share, DBIN has quickly become one of the top players in the sub 5-tonne compact excavators. The company has recently commenced operations of its manufacturing facility in Chennai to produce B900 backhoe loaders. Hyunsoo (HS) Kim, Director Commercial, Doosan Bobcat India, shares more...

Market outlook: India is expected to become $5 trillion economy in the next five years. We are confident that the slowdown is temporary. We foresee growth to continue in infrastructure, processing industries, steel industry, agriculture and government focus on rural development, housing for all, connectivity in telecommunication, water and pipeline connectivity. In the next five years, with an increase in urbanisation and labour wage, more mechanisation will come, which will boost the compact equipment demand in various applications.

Demand drivers for the company's offerings: In the infrastructure segment, major demand drivers for our products include the general construction segment, rural road development, and housing for low income groups. Development of smart cities is also driving demand.

Business opportunities at Excon: Bobcat has been a participant in Excon since its inception. Of course, we expect good leads to be generated through this event considering that we have entered into the most popular product category of backhoe loaders this year. Also, with our plans to expand our distribution capability, we are looking at some prospects being developed for dealership opportunities available in certain territories.

Key products at the expo: The product that will be a key highlight this year would be our B900 backhoe loader. Bobcat's B900 backhoe loader demonstrates superior performance with best-in-class digging depth, higher breakout forces, increased component durability, comfortable operator cabin, advanced hydraulic system and excellent total cost of ownership. We are sure that both our existing customers and new customers would be impressed with it. We will be showcasing our E27 mini excavator with quick coupler to show how it can handle multiple attachments with ease. We will also be demonstrating compact track loader T650 and its operation using a remote control and smartphone device.

Meeting buyer requirement: This area has been a key strength for Bobcat. Our first and flagship skid-steer loader itself was designed in this direction. Due to our ability to understand customer needs, we have been able to develop a wide range of attachments that suits customer needs. We have a focussed team consisting of operators who visit customers in a specially designed truck with different attachment. After studying the customer's requirement on site, we propose customised solutions to suit their needs.

Stall No: OD 97