Vaibhav Saraf is the in-charge of sales for passenger radial tyres (PSR) and the marketing function for consumer products of Bridstone Tyres in India. His responsibilities include raising the brand awareness of Bridgestone in the Indian market through effective brand advertising, sales promotions and enhancement of the retail channel.
Having worked in the field of marketing with the Videocon group and Milton Group of industries in India, Saraf has amassed a wealth of experience in his 17 years as a marketing professional. He introduced brand advertisements to enhance the Bridgestone brand in India, and played a major role in establishing Bridgestone as a market leader. Vaibhav?s other achievements include the implementation of Bridgestone?s one-stop shop concept, and the introduction of ?Select? as retail stores that are known for its eco-friendliness, safety and reliability.
Apart from being an active member of the Automotive Tyre Manufacturers? Association (ATMA), Saraf is a core member of Global Digital Strategy Communication Centre for engagement and innovation in the digital space.