ACE Celebrates 25 Years of Lifting India's Growth
The gala ceremony was attended by more than 1,200 key stakeholders including industry leaders, customers, suppliers, ACE employees and family members, and highlighted the company's achievements and future plans.

Action Construction Equipment (ACE) hosted a gala ceremony to mark its 25th anniversary, which witnessed the presence of more than 1,200 stakeholders and industry leaders at Ambience Highland, Gurgaon. The event celebrated the glorious history of the company and ushered in the new journey of ACE's Growth Story 2.0 that featured Vijay Agarwal, Chairman and Managing Director; his wife and Director, Mona Agarwal; their son and Executive Director, Sorab Agarwal; his wife Mishu Agarwal; among the senior management of ACE, and top industry leaders.

Welcoming guests on the occasion, Vijay Agarwal, Chairman and Managing Director, ACE, shared the moments of his inspiring journey with the guests, "From making the first crane under a temporary structure on an uneven land to creating India's number one crane company, the journey has been full of challenges and hardships. Today, when I look back, I feel proud and nostalgic that every challenge and problem has become a milestone for us. At the outset, I would like to thank all concerned from the bottom of my heart who have supported us in our journey so far."

During the company's silver jubilee celebrations, ACE also revisited the glorious milestones, shared successful growth stories achieved throughout the years and also addressed the company's future plans to achieve its"Vision 2025".

Agarwal added, "As ACE completes 25 glorious years, we stand, "Emerged, Empowered and Energised" to race ahead into the future to achieve even bigger milestones and to embark on our next journey towards becoming the number one construction equipment company in the country. We are very proud and thrilled to celebrate this milestone. We as a brand love to summarise our journey with the claim of '25 years of Lifting India's Growth'. Our history of excellence is wider in terms of years, customers, suppliers and employees who have been our pillars of strength and support throughout this journey. During these years, our customer-centric approach and focus on product and innovation has made ACE the top crane brand of the country. Today, we have the largest portfolio of cranes in the country and along the years, we added many more construction equipment and agriculture products catering to the diverse demands of the industry. Moving ahead, we are focused on developing ACE from being a leading crane company to a construction equipment giant with a determined focus on new product categories in road making, backhoes and agri equipment. I would like to express my deepest gratitude to our valuable customers, suppliers and business partners in believing, patronising, supporting and motivating us. Our ambition is to follow this path, keeping an eye on the long-term to continue to build a long-lasting position as one of the most trusted brands in the world."

During these years, ACE has experienced significant growth, survived competitive challenging times, and is currently appreciating steady growth. The company has also served and contributed to various structural policy reforms and growth factors led by the government. Building on a 25-year milestone, the company continues to expand its client portfolio, projects and resources while maintaining its position as number one crane brand of the country.