Alliance Tire Group (ATG) is a global conglomerate in the off-highway tyres business with renowned brands like Alliance, Galaxy and Primex.

ATG is actively present in over 120 countries, with regional headquarters in the Netherlands, the US, India, South Africa and Israel. The journey which started with acquisition of Allinace brand in 2007 was spruced up with the addition of Galaxy and Primex in 2009. It has made strategic investments in building smart capacities and has world class manufac- turing facilities in India (two plants at Dahej and Tirunelveli) and Israel (plant at Hadera).

The promise: ATG promises its customers a smart choice of tyres from its unmatched range, with over 2,600 SKUs for almost every conceivable application in the agriculture, forestry, construction and industrial segment. Lowest total cost of ownership is the USP of ATG?s tyre - lower cost of acquisition, better technology and longer life translates to higher productivity.

Specialisation: Tyres that provide traction, stability, load-carrying capacity and durability are the major backbone of all machines required in industrial and construction equipment. The Alliance and Galaxy range of industrial tyres provide their customers worldwide with a wide range of sizes and tread patterns for almost every conceivable industrial machine and application.

The expansive tyre selection range of Galaxy makes it one of the leading choices for machine manufacturers in the non-agri segment.

The range: The Galaxy Hulk (skid- steers), Galaxy Super Industrial Lug (earthmovers), Primex G3000 (tele-handlers), Alliance 330 (contract utility equipment), Alliance 318 for construction and mining equipment are few of the tyres that have caught the attention of the Indian market.

ATG continues to grow with a focused vision - to be among the top three global leaders in the agricultural, forestry and construction (AFC) tyre segment, and is making great strides in the Indian market.