Ashoka Buildcon conducted its 600th Road Safety Awareness Session in Nashik. The event entered into the Guinness World Records for ?Largest Road Lesson? with 2,700 participants. Ashish Katariya, Director, Ashoka Concessions who spearheads the safety initiatives by the company opened the session. He said, ?We are happy that our 600th road safety session will be getting global recognition. Ashoka Buildcon has always taken up road safety as a serious issue.?

The company introduced their formal road safety mission three years ago, under the banner of ?The Ashoka Road Safety Campaign,? which they conduct annually, in the month of January.

The campaign includes activities like Road Safety Lessons in Schools and Colleges, Interactive sessions with truck/bus drivers, free eye/health check up camps, public awareness through public address systems, pamphlet distributions etc.