BKT will have an on-site presence at Monster Jam produced in over 100 cities in North America as well as the growing international Monster Jam tour.

BKT Tires and Feld Motor Sports? announced that Balkrishna Industries (BKT), which offers a large range of off-highway tyres, specially designed for vehicles in the agricultural, industrial, earthmoving, mining, ATV and gardening sector, has signed a multi-year agreement as the official and exclusive tyre sponsor of Monster Jam and its fleet of Monster Jam trucks. Through 2018, BKT will have an on-site presence at Monster Jam produced in over 100 cities in North America as well as the growing international Monster Jam tour, which will be announced in the near future.

Arvind Poddar, Chairman and Managing Director, BKT, stated, ?This agreement definitely represents a strategic choice for our company. It is the first time we have been involved in sponsoring a show of such a large scale. We have taken on the challenge of designing purpose-built Monster Jam tyres for the fleet of Monster Jam trucks that are thrilling millions of people around the world. We are well aware of the fact that this will result in fresh and clear visibility.?

?We are happy to welcome BKT Tires as a valued sponsor of Monster Jam, especially as the official tyre sponsor and manufacturer,? said Charlie Mancuso, President, Feld Motor Sports. ?BKT is a major player in the off-highway tyre market and having their support in creating a purpose-built tyre for Monster Jam trucks is going to help continue the global growth of Monster Jam.?

?Monster Jam has a great public appeal around the world,? said Carl Casalbore, President, BKT Tires USA, Inc. ?Being the official and exclusive tyre manufacturer of Monster Jam will have a strong media and brand positioning effect for BKT. These are important goals for the American market. We are sure to achieve these goals by means of this special partnership having a strong impact on our target group.?

This is a large step ahead for BKT who has chosen such a consumer-friendly show, Monster Jam, to reinforce its brand. This choice perfectly fits into the strategic route BKT has been following for several years in the fields of communication, marketing and promotion. Enormous efforts are underway in terms of brand visibility with a positive effect on both sales and brand awareness.