At the SIMA show in Paris, BKT introduced the new app for smartphones and tablets based on Augmented Reality (AR) technology. This innovative tool enables to view dynamically enhanced data, images and videos, superimposing reality. The app called ?MORE BKT? allows displaying multimedia contents regarding BKT products and their features by simply pointing the camera of your smartphone or tablet at the tires exhibited at the BKT stand.

The app is available for smartphones and tablets, both for IOS and Android systems. The app can be downloaded for free from Apple Store or Google Play.