According to the Global Off-Highway Tyre Market 2014-18 report, a significant demand for off-the-road tyres in the BRIC [Brazil, Russia, India and China] countries is expected due to the steady economic growth in these countries. The economic growth has lifted the financial status of the people here and more people are moving to urban areas, leading to the growth of the construction industry in these countries. The growth of the construction industry in the BRIC countries will positively influence the demand for off-the-road tyres and propel the growth of the global off-highway tyre market.