Balmer Lawrie, a pioneer in manufacturing greases in India, launched the new packaging for Balmerol in a two-day Channel Partner Meet 2012 held in August at Silvassa. Balmer Lawrie manufactures and markets greases, oils and specialty lubricants under the brand name of Balmerol. The greases and lubricants business undertook a rebranding exercise recently and the Balmerol logo has been given a new and modern look. This rebranding exercise is in alignment with its goal of not only maintaining its position as the largest manufacturer of greases in India, but also emerge as a globally competitive, transnational lubricants solution and service provider.

Around 60 distributors attended the event and visited the upcoming state-of-the-art greases and lubricants plant at Silvassa. Besides Silvassa, the company has plants in Kolkata, Chennai and Mumbai.