Bauma China Boosts Industry Confidence

After four show days, bauma CHINA 2020 ended on November 27. Despite the Covid-19 crisis and the latest travel restrictions, this year’s exhibition attracted 2,867 exhibitors and around 80,000 trade visitors.Thanks to a sophisticated safety and hygiene concept the 10th international trade fair for construction machinery, building material machines, mining machines and construction vehicles could be held at the Shanghai New International Expo Centre (SNIEC). In these difficult times, bauma CHINA 2020 gave the entire industry a reason to enter the coming fiscal year with confidence and hope.

Stefan Rummel, Managing Director of Messe München GmbH, is satisfied with the result, “The year 2020 was marked by special challenges. But the construction machinery industry and its economy continue to grow while the effects of the epidemic are being warded off . There is farreaching demand for innovative technologies, intelligent and lowemission machines, and vehicles with integrated digital solutions. Hand-inhand with our partners we therefore made everything possible and provided the industry with a platform even in times of crisis.” Xu Jia, Chief Executive Offcer of Greater China of Messe Muenchen Shanghai Co expressed her appreciation, “The success of bauma CHINA owes to the great support from our partners, exhibitors and all participants. I am very proud to have such a strong bauma CHINA team— together we overcome any difficulties!” Su Zimeng, Chairman of the China Construction Machinery Association, was positive about the trade fair, “bauma CHINA 2020 is a very important event for the industry, and it was held when China has achieved major strategic results in Covid-19 prevention and control. The economy is showing a stable recovery. It is also the most successful construction machinery exhibition in the world held this year.” In spite of the circumstances, bauma CHINA was able to retain 300,000 sq m of exhibition space. As many as 2,867 exhibitors presented their products and innovations to 80,000 trade visitors. The huge area occupied by international exhibitors such as Caterpillar, Volvo, Bauer, Terex as well as pavilions by Germany, Italy and Spain show the continued international confidence in China’s growth and development. Chinese key accounts such as XCMG, Sany, Zoomlion, Shangdong Lingong, Zhejiang Dingli even increased their exhibition space this year.

In addition to the on-site event, bauma CHINA offered a range of online solutions, especially for international participants who could not travel to China. On the online platform ‘bauma CHINA Community’, everyone could virtually participate in bauma CHINA 2020, from the comfort of their home or office.

The participants could search for exhibitors, exchange company information, get to know products, participate in events digitally and thus gain new market insights. Exhibitors and visitors had the opportunity to communicate via live chats or video conferencing. Thus, participants were able to generate greater reach and build their social networks in the construction equipment industry.

According to the statistics, bauma CHINA Community had over one million online visitors. The next bauma CHINA will take place at the Shanghai New International Expo Centre from 22 to 25 November 2022.