AJAX, a legendary concreting equipment player renowned for both its engineering expertise as well as product after-sales support network is truly a world-class leader in providing concreting business solutions that makes concrete sense.

Speaking on the what the equipment suppliers need to do to be more and more customer focussed, driving more customer-centric processes, Debasis Bhattacharya, Head Sales & Marketing, AJAX Engineering, said, “Customer experience is the most important part of doing business. It involves optimising every customer touchpoint, be it pre-sales, point of sales, or post-sales to always ensure customer satisfaction. Created a customer-centric approach within the organisation by developing customer-centric strategies, and introducing loyalty and engagement programmes. We at AJAX involve the operator in the equipment maintenance programme thereby offering them the required skill set to ensure the optimum working condition of equipment at all times. Also, ensure to keep float stock at the key dealer locations to reduce the TAT time in case of any mechanical failure.”

He added, “AJAX has a wide network of dealers for product sales and after-sales support across the country as well as in markets outside India. Currently, 35+ dealers in India with 100+ touchpoints are available to cater sales and services for the customer. AJAX is also serving the international market through 16+ International Distributors and has its presence in Asia-Pacific, the Middle East, and North Africa (MENA) regions.”