Bridgestone EMIA, one of the global leaders in tyres and sustainable mobility solutions, highlighted the significance of electric vehicles as a potential sustainable solution for the automotive sector and indicated the market’s promising future in the Middle East during its participation at the Electric Vehicle Innovation Summit (EVIS).

During the Summit, which was held recently in Abu Dhabi, the company emphasised the rising demand for premium tyres and technologies to meet the specific requirements of the EV segment.

In line with its commitment to delivering sustainable and efficient mobility solutions, Bridgestone has joined forces with several leading EV manufacturers around the world to develop a range of innovative tyres that cater to the special and evolving demands of electric vehicles. Utilising various industry-leading and eco-friendly tyre technologies, the company has demonstrated excellence in the delivery of state-of-the-art mobility solutions that aid a safe and energy-efficient travel placing them as a leader in providing sustainable mobility and advanced solutions.