British Paints inaugurated its fourth factory in Hindupur, Andhra Pradesh. This strategically located facility will help supplies to the Southern markets and later to the Western markets. The factory located at Gollapuram Industrial Park in Ananthapur district of Andhra Pradesh is an integrated unit for supply of water-based, solvent-based and dry paints, both for the decorative and industrial segments. .Speaking on the occasion, Ranjit Singh, President, British Paints said, ?Hitherto we have been North-centring in terms of manufacturing units, and this obviously led to extended lead times for servicing our customers. It also hampered growth in the Southern markets, since timely supply is of paramount importance in our industry. With the Hindupur unit, we will now work on expanding our footprint in South, by adding new branches as also dealers. We are planning major promotional activities in the months ahead to announce our serious commitments to Southern India.?