CEAT, one of the leading tyre manufacturers of India and an RPG Group company, recently announced that it is acquiring the CEAT brand from Pirelli & C. SpA for 9 million Euro (Rs 55 crore). Ceat is currently the owner of the Ceat brand in nine South Asian countries: India, Sri Lanka, Bangladesh, Myanmar, Pakistan, Bhutan, Nepal, Afghanistan and Vietnam. Pirelli is the owner of the Ceat Trademark in the rest of the world. This acquisition will enable the company to export radial and cross-ply tyres to the whole world, under the Ceat brand name. Ceat currently exports its tyres to Europe and South America as the Altura brand. It will now be able to export in the Ceat brand.