CNH Industrial to exhibit at Expo Milano 2015
CNH Industrial will capitalise on its Global Partner role with Expo Milano 2015 throughout the universal event?s duration from May 1 to October 31 in Milan, Italy. By bringing together its different strengths and brand values against one common background, the company hopes to raise awareness of its worldwide presence and areas of excellence. The latest edition of this appointment will occupy over one million sq m of land in northwest Milan. Expo Milano 2015 is expected to draw close to 20 million visitors during its six months? worth of performances, meetings, conferences and gatherings, all converging around the theme of ?Feeding the Planet, Energy for Life?. This theme is of particular significance to CNH Industrial. Agricultural machinery is one of the company?s core business segments, where it is present commercially through its Case IH, Steyr and New Holland Agriculture brands.