JCB is transforming into a full-range infrastructure partner with the launch of seven new products at Bauma Conexpo 2016. Our machines are made in India, manufactured in factories in Delhi, Pune and Jaipur. Vipin Sondhi, Managing Director & CEO, and Jasmeet Singh, Head - Corporate Communications and External Relations, JCB India, share more on the company and market.

The company?s USP: We have set up a global manufacturing hub in India. JCB machines are not just designed for India?s emerging markets, but are exported to over 65 countries. What also sets us apart is our world class product support network with 63 dealers and 650 outlets.

R&D for new products: JCB has set up a dedicated Design Centre in Pune, which employs over 400 engineers who work on new product concepts. The decision to introduce any concept is largely market driven wherein various product options, which are suitable for the current situation of the market are accessed and evaluated. Post this, the decision to launch a product or a range is arrived at. This involves research and data analytics too.

On the LiveLink: Through LiveLink, we have taken the Internet of things (IoT) to a different level. Close to 30,000 JCB machines are working and enabled with this innovative technology.

Current market sentiments: The market is bouncing back, but we are not fully at the 2011 levels as an industry. The sector leading the growth at present is roads and highways and there are some green shoots in irrigation. Simultaneously, sectors such as railways, urban rejuvenation, urban infrastructure and real estate need to pick up quickly to ensure sustainable growth.That is yet to happen