Continental India inaugurated their first showroom in Uttarakhand for heavy commercial vehicle tyres. The leading automotive supplier and tyre manufacturer celebrated the ceremony of their flagship store with the launch of Anand Automobiles at Rudrapur. Aimed at creating a unique customer experience for Continental truck and bus tyres, this showroom is strategically located at the NH 87 for maximum customer footfall. Mallika Rawal (National Marketing Manager, Truck Tyres Division), said "At Continental, we are focused on developing tailor-made products according to the customers' needs and requirements by forging strong bonds with them. Rudrapur is an important transportation and industrial hub in Uttarakhand and with the opening of this showroom we want to be more accessible to the customers located in this belt." With more than 40 years of experience in tyre trade, the owner of Anand Automobiles Lalit Jhunjhunwala was excited at this long term association with Continental.