VECV recently launched the Eicher Pro1000 and Eicher Pro 3000 series of light and medium duty trucks in Kochi, Kerala. The new trucks will meet the needs of the emerging mid-premium market segment, which demands vehicles of higher power and durability, greater comfort and value-added enhanced features at economical cost. In addition, it will continue to address the mass-market segment, which demands trucks with value features at low cost of ownership. The next generation of Eicher trucks and buses aim to continuously improve transportation efficiency in India and the developing markets via relevant modernisation, thereby reducing logistics costs for goods and people leading to economic growth and productivity.