A mechanical engineer from the Karnataka Regional Engineering College, Anil Bhatia has over 27 years of experience in sales, business development, export, product development, international sales and marketing, and after sales services in various sectors including earthmoving, construction, material handling and capital goods industry, in India and abroad.

Bhatia joined Case India as Director Sales & Marketing in September 2012. Prior to joining Case, he held several senior management positions; he served as Country Manager for different capital goods companies. His longest professional stint has been at JCB where he worked for over 20 years, gaining extensive experience in a wide array of functions.

Bhatia holds a Post Graduate Diploma in Business Administration from IGNOU and has attended several Management Development Programmes such as the British Business Group Management development program from the University of Leeds, and programmes in Marketing Management, Corporate Strategy and International Management, Financial Management and Human Resource Management from the Indian Institute of Management (IIM) Ahmedabad.