Caterpillar is committed to understanding the needs of the customers and delivering pioneering products by growing our reliance on services to increase customer loyalty thereby strengthening our relationships with our customers. “We want all our customers, big and small, to be more successful using Cat products and to achieve this we offer ‘Customer Value Agreements’ (CVAs), which support the customers beyond the machines,” said Mukul Dixit, Director of Sales and Marketing in Caterpillar’s Global Construction and Infrastructure Division.

The CVAs provide hassle-free service to customers at any point in the machine lifecycle to help maximise machine performance, utilisation while extending the equipment life and lowering the operating costs. The CVA includes dealer technician support using genuine Cat parts for certain planned maintenance and fluid health management to help identify issues before they cause unexpected downtime. The CVA can help customers control costs through component protection, covering the failure of select components, such as hydraulic and fuel injection pumps. 

Customers can also obtain asset information and support for their equipment via Cat App, Cat Inspect and other digital tools which will help them gain access to information such as machine hours, location, and fuel burn. Helpful machine data and insights are just one click away – available 24/7 from customers’ mobile phones. It is an ‘all in one’ plan to support the machine’s health and keep machines running longer with genuine Cat parts, and to make owning equipment easier for Cat customers. ‘’CVAs emphasise expanded value for customers and provide peace of mind ownership to the customers,” said Mukul Dixit.

Our long-standing Cat dealers Gainwell Commosales India and Gmmco and their extensive service network is our strength. Our dealers are accessible round the clock and offer an end-to-end solution that includes first-rate after-market support and a full spectrum of maintenance services like Condition Monitoring (CM) which provides best-in-class customer experience by fostering repairs before failure and Schedule Oil Sampling (SOS) which provides complete fluid analysis to maintain equipment health. Mukul Dixit said, “With every CVA we ensure to provision hassle-free maintenance, equipment health management and ownership along with the security of expert dealer support and parts availability.”