As with any product that requires a large one-time capital expense, financing is a good way for the construction equipment industry to spark demand and acquire new customers. In 2011, India?s earthmoving and construction equipment (ECE) financing industry was valued at Rs 23,000 crore according to the report titled `Roadmap for Realising ECE Industry?s Long Term Potential` released at Excon 2013. The financing accounts for about 80 per cent of equipment purchased. In the case of imported machinery, it?s even higher, with 90 per cent of equipment purchased being financed. However, the report pointed out that over the next few years, the ECE financing industry is expected to grow by a compound annual growth rate of 22 per cent.