Escorts Kubota to Hike Tractor Prices from November 2026
Escorts Kubota Limited (EKL) has announced a price increase across its Kubota, Farmtrac and Powertrac tractor ranges, effective November 2026, following the festive season. The revision comes amid rising input costs, including raw materials, energy, logistics and manufacturing expenses, driven by inflationary pressures and geopolitical uncertainties.
The company stated that it has implemented cost optimisation and operational efficiency measures over recent months to offset increasing expenses. Despite absorbing a substantial portion of these costs, persistently high input prices have necessitated a revision to partially offset higher manufacturing and operating expenses.
The price increases will vary across models, variants and geographical markets within the three tractor portfolios. Updated prices will be available through authorised dealerships.
“We have made every effort to minimize the impact of rising input costs on our customers. This measured revision enables us to sustain our commitment to quality, innovation and customer value. We remain focused on delivering reliable, technology-led solutions through our Farmtrac, Powertrac and Kubota brands to support the productivity and profitability of Indian farmers,” said Manish Sharma, President – Agri Business, Escorts Kubota Limited.
Meanwhile, EKL continues to strengthen its tractor portfolio with the introduction of the Farmtrac PROMAXX series, Powertrac Shaurya series and an expanded Digitrac range, alongside Kubota's NeoStar and MU series.
These product additions, supported by the expansion of its dealership network, aim to provide farmers with a broader selection of application-specific tractors suited to diverse agricultural requirements.
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