Last year Ford Trucks partnered with Al Tayer Motors to enter the UAE market and opened new showrooms in Dubai and Abu Dhabi. Since then, the brand has been increasing its share significantly in the UAE heavy commercial market with tipper, mixer and tractor sales.

Highlighting the brand's growth plans in the region, Emrah Duman, Ford Trucks International Markets Director, said, The Middle East is a priority region in Ford Trucks' growth plans. Following the UAE and Saudi Arabia, where we launched our new facilities last year, we plan to expand our sales and service network into Oman, Qatar, Bahrain and Iraq markets. We believe our product line-up is well ahead of the competition, offering solutions to different market needs, such as hot climate package specially developed for GCC region and complete truck solutions for all Middle East markets.

Additionally, our expanded network will provide customers with a strong service support and spare parts availability in the near future. We are confident that our world-class products and growing network will lead to stronger presence of Ford Trucks in the region.