Henkel Adhesive Technologies, a subsidiary of Henkel AG & Co KGaA, Germany has launched a road safety initiative that has far reaching effects to curb fatalities and accidents in the country. The Go Safe with Henkel Campaign on Road Safety will create a behavioural shift amongst transporters and heavy vehicle operators to bring about a change in the attitude towards compliance to safety regulations in India.

Meeting international standards on road safety and inculcating the same in Henkel?s day-to-day activities is an important step for Henkel as a corporate with day-to-day operations in India. The Go Safe Campaign will encourage each and every transporter and commercial vehicle mover associated with Henkel to adhere to strict guidelines with regard to driving, vehicle conditions, road traffic movement sensitivity training, increasing accountability, focus on proper documentation, speed checks at regular intervals, and also emphasising on the vital aspect-fitness of drivers.