It is not about classical sales and service, rather ours is a holistic engagement with the customer
Kamal Bali, President & CEO, LeeBoy India
LeeBoy India, headquartered in Bengaluru, is all set to manufacture and market a wide range of products in the construction equipment space, including motor graders, crawler excavators, backhoe loaders, concrete batching plants and asphalt pavers.
LeeBoy India is a wholly owned subsidiary of Singapore Technologies Kinetics, the land systems arm of the $4 billion Singapore Technologies Engineering, and has entered the Indian construction equipment market with the launch of the first ever motor grader, the 785i, engineered and manufactured in India to international standards.
The establishment of LeeBoy India is part of ST Kinetics' strategy to grow its construction equipment business globally and become a more significant player in the road construction and maintenance, excavation and mining equipment segments. In the next six to eight months, LeeBoy India will introduce a slew of construction equipment in the Indian market as part of its horizon-1 offerings. These include, amongst others, a 15-tonne motor grader, a 22-tonne crawler excavator, a backhoe loader and a range of asphalt and concrete batching plants. Thereafter, its horizon-2 offerings would include a set of road construction and maintenance products from LeeBoy USA's stables such as pavers, curbers and pot-hole patchers, in addition to the 14-tonne and 33-tonne crawler excavators.
Speaking about the newly launched motorgrader, Kamal Bali, President & CEO, LeeBoy India, said, "It is a global machine which satisfies global requirements and can work in any market. At the same time we have taken care of the local conditions, to be specific, We have also made machine slightly more abuse-proof as in India an asset is used much more than probably in the US. In the US, this machine will run for 700 hours in a year and here, most probably it will work for about 2,000 hours in a year." Bali further adds, "This is the least competitive market in India. There are not enough good motor graders. In fact not a single good motor grader is manufactured in India, all are imported, and we are the first international company to manufacture motor grader in India. And secondly, it was a proven product running in the US, so our time of development was much lower to bring it to Indian requirements."
Emphasising on the value proposition, Bali says, "We are already working with our customers on a partnership which is very proactive in nature, which is not an engagement where we pass on respon?sibilities but we take on responsibilities. So that is where LeeBoy, India is modelled and is very different from anybody else. We believe that we bring lot of value to the customer. At the end of the day one simple take away for the customer is that he can focus on his core business. He does not have to focus on the equipment bank and how it will be maintained and run, that whole responsibility we take from him. We take the whole responsibility of managing his projects. As I said it is not about classical sales and service, rather ours is a holistic engagement with the customer. We live with them through the entire project life cycle and each solution is a customised solution born out of customers' needs."
Will price will be a deterrent? Bali had this to say, "We are looking at value. If you want to look at the isolation price we are not high we are competitive. We are bringing in much more value; we are answering customers' pain points and issues much beyond the price point. So price point is not as critical." Emphasising on the value proposition he says, "We come with a new paradigm in the construction equipment space that dissociates itself from the classical equipment sale and service model. Ours is a longer term, holistic and on-ground engagement with select cus?tomers, providing them integrated solutions which will help them to focus on their core business. I am sure our customers will see the unique value that we bring to them."
LeeBoy has about 50 years' experience in the US market, a huge knowledge and information base, and technology which is proven and of relevance. Bali sums it all up on a positive note, "The Indian market is huge. To begin with, we will focus on India and then concentrate on exports."
LeeBoy India, headquartered in Bengaluru, is all set to manufacture and market a wide range of products in the construction equipment space, including motor graders, crawler excavators, backhoe loaders, concrete batching plants and asphalt pavers.
LeeBoy India is a wholly owned subsidiary of Singapore Technologies Kinetics, the land systems arm of the $4 billion Singapore Technologies Engineering, and has entered the Indian construction equipment market with the launch of the first ever motor grader, the 785i, engineered and manufactured in India to international standards.
The establishment of LeeBoy India is part of ST Kinetics' strategy to grow its construction equipment business globally and become a more significant player in the road construction and maintenance, excavation and mining equipment segments. In the next six to eight months, LeeBoy India will introduce a slew of construction equipment in the Indian market as part of its horizon-1 offerings. These include, amongst others, a 15-tonne motor grader, a 22-tonne crawler excavator, a backhoe loader and a range of asphalt and concrete batching plants. Thereafter, its horizon-2 offerings would include a set of road construction and maintenance products from LeeBoy USA's stables such as pavers, curbers and pot-hole patchers, in addition to the 14-tonne and 33-tonne crawler excavators.
Speaking about the newly launched motorgrader, Kamal Bali, President & CEO, LeeBoy India, said, "It is a global machine which satisfies global requirements and can work in any market. At the same time we have taken care of the local conditions, to be specific, We have also made machine slightly more abuse-proof as in India an asset is used much more than probably in the US. In the US, this machine will run for 700 hours in a year and here, most probably it will work for about 2,000 hours in a year." Bali further adds, "This is the least competitive market in India. There are not enough good motor graders. In fact not a single good motor grader is manufactured in India, all are imported, and we are the first international company to manufacture motor grader in India. And secondly, it was a proven product running in the US, so our time of development was much lower to bring it to Indian requirements."
Emphasising on the value proposition, Bali says, "We are already working with our customers on a partnership which is very proactive in nature, which is not an engagement where we pass on respon?sibilities but we take on responsibilities. So that is where LeeBoy, India is modelled and is very different from anybody else. We believe that we bring lot of value to the customer. At the end of the day one simple take away for the customer is that he can focus on his core business. He does not have to focus on the equipment bank and how it will be maintained and run, that whole responsibility we take from him. We take the whole responsibility of managing his projects. As I said it is not about classical sales and service, rather ours is a holistic engagement with the customer. We live with them through the entire project life cycle and each solution is a customised solution born out of customers' needs."
Will price will be a deterrent? Bali had this to say, "We are looking at value. If you want to look at the isolation price we are not high we are competitive. We are bringing in much more value; we are answering customers' pain points and issues much beyond the price point. So price point is not as critical." Emphasising on the value proposition he says, "We come with a new paradigm in the construction equipment space that dissociates itself from the classical equipment sale and service model. Ours is a longer term, holistic and on-ground engagement with select cus?tomers, providing them integrated solutions which will help them to focus on their core business. I am sure our customers will see the unique value that we bring to them."
LeeBoy has about 50 years' experience in the US market, a huge knowledge and information base, and technology which is proven and of relevance. Bali sums it all up on a positive note, "The Indian market is huge. To begin with, we will focus on India and then concentrate on exports."
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