Jindal Stainless has launched a nationwide co-branding initiative with Pipes and Tubes (P&T) manufacturers. With a current market share of 44 per cent and annual revenue of about Rs 23 billion, Jindal Stainless is geared up to increase its share to 52 per cent, eyeing a revenue of over Rs 34 billion in the next two years. According to industry estimates, the current market size of the decorative P&T segment is to the tune of Rs 53 billion, and is growing at a rate of more than 12 per cent annually.

Announcing the initiative, Abhyuday Jindal, Managing Director, Jindal Stainless, said, ?We have launched this mutually beneficial co-branding scheme in response to the needs of our customers. It is estimated that over 25 per cent of pipes and tubes sold annually in India bear the counterfeit branding of Jindal Stainless, and are valued at over Rs 13 billion. We aim to curtail this counterfeiting and capture the growing decorative P&T market in the next two years.?

Jindal Stainless? co-branding initiative will earn its MoU partners a clear-cut distinction from other P&T manufacturers. Standardised seals have been created by Jindal Stainless, encompassing the logos of the MoU partner and Jindal Stainless, the grade of stainless steel, and the MoU number. This initiative will help Jindal Stainless and its partners jointly create greater value for customers. It will also offer greater visibility and penetration in the market for the company?s partners, who were earlier struggling with the adverse effects of counterfeiting, like low market shares, lower margins, bad reputation, and intrusion of inferior quality stainless steel in the market.