Ashok Leyland's joint venture with US-based John Deere plans to gradually ramp up product portfolio to gain a significant foothold in the Indian construction equipment market. P Ravishankar, CEO, Ashok Leyland John Deere Construction Equipment Company, said that very soon the company will be coming up with wheel loaders for bulk material handling applications. Ashok Leyland John Deere Construction Equipment Company recently unveiled 435E, a new backhoe loader in the country, specifically targeted at first time users, offering them 10 per cent improvement in fuel cost.