MB presents two new gems - the BF 150, with its 10 tonne and title of ?biggest bucket in the world?, and the MB-L, the smallest crusher made by the company, at Intermat, Paris.

MB SpA, the Vicenza-based company founded in 2001 in Breganze (Italy) and already recognised as a world leader in the production and sale of crusher buckets, has begun 2012 with designs that are expected to leave their mark. The Intermat tradeshow international exhibition of materials and technology for the construction industry, was the ideal setting for the presentation of two new MB gems: the BF 150, with its ten tonnes of weight and title of biggest bucket in the world, and the MB-L, the smallest crusher made by the company.

Suitable for diggers of 70 tonnes and upwards, the new BF 150.10 is the ideal product for those working in large quarries, as it is capable of great achievements in terms of productivity and efficiency. For much smaller pieces of machinery on the other hand ? buckets, mini buckets, backhoe loaders ? the new MB-L is a true gem of efficiency and practicality: small, manageable and with a very high production yield, it is capable of crushing any type of material and of satisfying many MB customer needs.
The constant efforts for customer satisfaction, the continual improvement in results and a company policy geared towards hundred percent quality are values MB S.p.A. has pursued from the very beginning. The innovative nature of its products, recognised on an international level also by the many awards received in different sector tradeshows, has become MB?s strong point, as the company continues at the same time to invest in marketing initiatives, tradeshows and communication campaigns.
The company is always striving to satisfy customer expectations by being on hand and by carefully listening to day-to-day customer feedback on site problems, finding appropriate solutions to the different international situations in which MB SpA operates. It is also thanks to this long-lasting relationship based on trust that MB succeeds in producing buckets that provide valuable support for its customers.

MB has also come out with a new and bold image with a strong impact: a shouted message, a distinctive sign, a whirlwind of meanings and symbols. The aim in clear: create a communicative concept that entirely plays on the ambitious pairing of the fascinating and supernatural world of superheroes with the flagship product of the company, the crusher bucket: small, light, manageable, yet powerful and indestructible, capable of crushing anything, even, and above all, unnecessary costs. This is the true power of crushing. The protagonist is the statuesque Polish model Anna Stanczak, interpreting a blonde heroine with an icy stare, immortalised in images by the famous photographer Angelo Gigli.

To reflect the communication project of the company whereby the flagship product, the crusher bucket, merges with the supernatural world of superheroes, the athlete plays a heroine to convey the similarity between the duty, consistency, tenacity and professionalism that lie behind her acrobatic moves and those that are inherent in the process of research and innovation so fundamental to the company values: high quality, high performance and concrete advantages.