MVS Zep?pelin has acce?pted a new name, Zep?pelin Rental, focu?sing on the brand of its parent, Cater?pillar dealer Zep?pelin. The change was made starting January 2012, with employees and cus?tomers duly info?rmed. The re-branding will directly affect MVS Zeppelin operations in Germany and Austria and is expected to be completed by March.

The renaming follows last year?s decision to create a strategic rental business unit within Zeppelin, encompassing its rental activities in Germany, Austria, Russia and the Czech and Slovakian Republics. Zeppelin Rental will also use Cat Rental Store in its branding. The company said that the name change would not have any impact on its business model, which remains a rental service model including a wide range of allied equipment, alongside the core Cat machine rental activities.