Mahindra Construction Equipment opened a new dealership facility in Dimapur, Nagaland with PL Bagri and Co, a full range dealership with sales, services, and spares facility. The company also introduced its Earthmaster range of backhoe loader during the event.

The facility was inaugurated by Jacob Varghese, Mahindra Construction Equipment?s National Head for Sales and Customer Care. He said that being a customer-centric company, it has always been the company?s endeavour to provide its customers with best in-class sales and service experience. The inauguration of PL Bagri and Co in Dimapur is in line with the company?s expansion strategy for Nagaland which is an important market, he said.

Mahindra had been considering venturing into construction equipment since 2008 and taking into consideration that the year 2015 to 2030 is going to be a year of infrastructure in India, the company has successfully inaugurated 61 dealers in the country including Nagaland, Varghese said.

PL Bagri and Co, located at Kalibari road, will have spares and services at the customer site any time in the territory of Nagaland. Along with sales and service facilities, the dealership will also provide facilities such as finance, exchange facility, and quick repair, among other facilities.