Mahindra?s Farm Equipment Sector (FES) launched its first custom hiring centre for farm equipment rental business under its TRRINGO initiative. Aiming at bringing in new age digital technology to the tractor rental business, TRRINGO is expected to significantly increase the reach of farm mechanisation. Further, it will generate rural employment and help bridge the gap between requirement and availability, offering farmers easy access to a wide variety of tractors.

TRRINGO allows farmers to rent tractors and other mechanised farm equipment for completing their farming requirements without any investment. A call to the help line number ?1800-266-2668?, connects the farmer to the TRRINGO call center and immediate assistance through the nearest available tractor or equipment vendor is provided.