Manitou consolidates parts brand for equipment
Now called Manitou Group Parts, the consolidation will allow the company to improve order preparation with the same packaging for all parts, it says. The parts are for the company’s three equipment brands: Manitou, Gehl, and Mustang by Manitou. There will be one new all-encompassing logo for the parts, including the three brands in one color, on the packaging.
Previously the company had two XPRT Genuine Parts brands, one for the Gehl and Mustang brands, and one for Manitou. The company will also use the consolidation to reduce its environmental impact.
Manitou announced its new five-year business plan in January, which involved combining its material handling, aerial and compact equipment into the products division.
Written from a company news release.
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