Munro Vehicles rolls out electric pickup
Scotland-based EV startup Munro Vehicles has unveiled the pickup variant of its electric MK_1 4×4 truck. The MK_1 is described by the company as being designed to be the operator’s companion and not just a vehicle driven from point to point.
Three years in the making, Munro co-founder and CEO Russell Peterson said, Munro designed the MK_1 around the people that would be using it every day.
“We launched Munro to fill the significant gap in the market for an electric-powered, four-wheel-drive, utilitarian workhorse,” he said.
Taking data from interviews directly with contractors and others in the field, Peterson said, Munro went through a comprehensive design process and looked at it from a different point of view that the vehicle must be fit for purpose.
“We've validated our market; we've validated our design philosophy, and that has led up to the Munro MK _1,” he said. "We wanted it to be a workhorse that could tow huge amounts of load and have a crew of people in it and to have equipment in it.”
Peterson added that it also wanted it to be something “cool.” "This is more like a piece of machinery than a car, and what you get with that is a much higher quality vehicle," he said.
The reveal of the pickup follows the December 2022 launch of the Munro truck. Both target customers who operate in mining, construction, utilities, agriculture, and defense.
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