Manitowoc has re-organised its tower crane structure for Europe and Africa so that self-erecting tower cranes (GMA cranes) and top-slewing cranes (GME cranes) are being run independently in terms of production and product management.

The new structure has the sole objective of better serving Manitowoc?s tower customers and dealers through customer focus, market intelligence, operations efficiency and high-quality crane production, on time and on price.
Two years ago, Manitowoc split its tower and mobile businesses to increase customer focus and enhance the capabilities of both businesses. Since then, the crane manufacturer has identified similar potential in managing its tower business differently, as Orlando Mota, Sales vice president for tower cranes in Europe and Africa, explained, ?GMA and GME are two different products that serve different types of applications. They require different market approaches and ultimately follow two different road maps. In addition to giving independent visions to GME and GMA, we have recognised the need to create operation strategies that individually cater to GMA and GME. Allowing our factories to focus on a specific product will make them more effective, particularly regarding production capacity and delivery times.?

The new tower cranes organisation is based on five fundamental pillars: GME, GMA, Sales and Aftermarket, Engineering, and Finance and Administration. Manitowoc?s regional sales and Crane Care teams remain unchanged.
GME pillar is under the leadership of Christophe Simoncelli, VP GME Tower Cranes, who is leading the two European GME factories in Moulins and Porto, and is responsible for GME product management. GMA pillar is managed by Giorgio Angelino, VP GMA Tower Cranes, who is leading the European GMA factories of Charlieu and Niella Tanaro and is responsible for GMA product management.

Sales and Aftermarket activities for Europe-Africa is helmed by Orlando Mota, VP Sales and Aftermarket. His new role involves taking on the Aftermarket division, which is grouped by High Service Support, Parts, Logistics, and Used Cranes and EnCORE programs, in addition to all marketing communications activities.

Engineering for all tower crane ranges is headed up by Bruno Roni-Damond, VP Engineering, who is working closely with Simoncelli and Angelino to provide superior engineering support. Finally, Finance and Administration is managed by Jean-Noel Gros, VP Finance, who has taken over all Administrative Services including finances and Human Resources responsibilities.