One key trend we witness is the rise of digitisation
What trends are you seeing in the market? How is your company adapting to these trends?
The first trend we are embracing is sustainability. To reduce waste and promote material reuse, we offer a wide range of reconditioned (Recon) products. These Recon parts, including engine after-treatment components, support on-highway vehicles and help in reducing the CO? emissions. Additionally, the recently introduced Retrofit Aftertreatment System (RAS) for older gensets highlights our commitment to addressing pollution and advancing sustainability. These initiatives reflect our dedication to sustainable solutions, aligning with industry goals and contributing to carbon reduction and environmental stewardship.
Another significant trend we are observing is the rise of digitisation and evolving customer expectations. As the business landscape grows more complex, we have adopted advanced digital solutions to enhance operational efficiency and customer service. With 480 touchpoints across India and a team of 3,500 engineers, we ensure superior service and maximum uptime. For instance, our Mitwa program enables mechanics in the on-highway segment to scan parts online, streamlining previously manual processes. Looking ahead, we plan to leverage business analytics and AI to gain data insights, improve decision-making, and elevate the customer experience further.
In summary, the three key trends we are addressing are sustainability, digitisation, and responding to increasingly demanding customer expectations. We are committed to providing top-quality service and ensuring that our customers experience maximum uptime and satisfaction with our products.
You mentioned response time and uptime. Can you tell us more about your dealership operations in India?
We have 18 dealers across India for our power generation and off-highway products, 480 touchpoints and approximately 3,500 engineers, including those from Cummins and our dealer network, all trained and certified by Cummins. These engineers are dedicated to supporting our customers daily, ensuring their needs are met with excellent service.
In the on-highway commercial vehicle market, we also have a 2S channel, in addition to the 4S off-highway channel. The 2S channel includes over 120 partners across the country, focusing on supplying aftermarket parts for trucks and other equipment. Our Component Care Centers (CCC) focus on sales and service for after-treatment systems, ensuring comprehensive support for our customers’ diverse needs.
Could you provide more details about the innovative products you mentioned?
One of our innovative products is an extension to the DATUM range of fuel management solutions, called DATUM S. This solution transforms conventional day or underground fuel tanks into smart storage systems. Equipped with IoT technology, DATUM S allows customers to monitor fuel levels through a mobile app. Integrated with the Repos ecosystem, it offers app-based fuel delivery, real-time data analytics, and credit facilities while reducing fuel loss, improving transparency, and optimising working capital. Advanced automation enhances decision-making, minimises waste, extends system life, and supports greener, more efficient fuel management.
Another noteworthy solution is DGBlue, a Diesel Exhaust Fluid for CPCB IV+ Gensets. DGBlue is essential for diesel engines with Selective Catalytic Reduction (SCR) technology, significantly reducing harmful nitrogen oxides (NOx) emissions. It maximises SCR system efficiency, improving air quality and engine performance. Additionally, it protects the engine by preventing issues such as catalytic converter clogging and long-term wear, reducing repair costs and downtime. Regular use ensures warranty compliance, allowing customers to derive maximum value from their equipment. Non-toxic, odorless, and colorless, DGBlue is safe to handle and helps ensure sustained performance with lower maintenance costs.
Finally, Cummins unveiled OPTiNAS+ at bauma CONEXPO India. This online bypass hydraulic oil filter enhances hydraulic system reliability in industries such as mining, construction, and material handling. Using advanced Graded Depth Density Technology, it captures particles of various sizes, ensuring cleaner, longer-lasting hydraulic oil. The continuous bypass filter maintains optimal NAS levels, reducing impurities by over 93 per cent, extending component life, and prolonging oil replacement cycles. With nearly 100 per cent hydraulic uptime, OPTiNAS+ supports sustainability by minimising waste and promoting greener operations, all backed by Cummins’ trusted global service network.
These innovations are designed to enhance uptime, reduce maintenance costs, and maximise equipment performance for our customers.
It sounds like you're making a lot of progress with these innovations. What is your market strategy moving forward?
Our market strategy is built on three key pillars:
- Expanding our reach to serve a broader base of customers.
- Introducing more innovations not only in our core segments but also in adjacent areas, as demonstrated by products like DATUM and OptiNAS+.
- Leveraging advanced technologies such as telematics and AI to monitor product performance, track health metrics, and provide real-time insights.
This proactive approach strengthens customer relationships and ensures we deliver the best possible solutions.
How has the business performed this year, and what are the plans for the next year?
As a publicly listed company, we’ve had a very successful quarter and continue to be optimistic about our growth trajectory. We’re expanding into new segments based on market demand, and expansion remains a key part of our ongoing strategy. We’ve been in India for over 62 years, and with every new opportunity, we strive to be among the first to capitalise on it. Expansion is a continuous process for us, and we are excited about what lies ahead.
A-303, Navbharat
Estates,
Zakaria Bunder Road,
Sewri (West), Mumbai - 400 015,
Maharashtra, India
+91-22-24193000
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