What trends are you currently seeing in the construction equipment sector, and how is your company adapting to these trends?
The construction equipment sector is embracing sustainability, digitalisation, and operational efficiency, driven by environmental goals, rising project complexity, and evolving client expectations. We’re seeing a shift toward green machinery that minimises emissions while offering advanced digital features for remote monitoring, predictive maintenance, and fleet management. ACE is responding proactively by integrating these elements across our product lines. Our emphasis is on manufacturing machines that are eco-friendly, fuel-efficient, and equipped with state-of-the-art telematics, ensuring that operators and project managers have access to real-time data for better decision-making. This combination of sustainability and digital innovation empowers our clients to achieve their goals with precision and minimal environmental impact.

Can you discuss any innovative technologies or products you are showcasing at the exhibition?
At Bauma Conexpo, ACE will highlight our latest innovations and higher capacity machines that merge technological sophistication with practical benefits. We’re showcasing cranes and material-handling equipment equipped with advanced telematics, allowing real-time operational insights and diagnostics, which translate to increased safety and reduced downtime.

Additionally, our electic-powered equipment reflects our commitment to sustainable construction practices. These machines maintain high performance while cutting down on emissions. The exhibition will also feature our newly enhanced ergonomic designs, which prioritise better ergonomics for operations, operator comfort and safety, highlighting ACE’s dedication to sustainable, user-friendly, and high-performance equipment.

What challenges do you see facing the industry in the coming years, and how is your company preparing to tackle them?
One of the primary challenges ahead is balancing the demand for more sustainable practices with rising costs in materials, fuel, and technology integration. Additionally, with infrastructure projects becoming more complex, there is a greater demand for advanced machinery with digital capabilities that some in the workforce may need training to operate effectively. ACE is addressing these challenges by investing in research and development, creating cost-effective, eco-friendly products with digital features like telematics for enhanced efficiency. We’re also expanding training programmes for operators, ensuring they’re well-equipped to use our technologically -enhanced equipment with confidence and skill, keeping ACE at the forefront of industry advancements.

Are there any upcoming projects or initiatives your company is excited about that you can share with us?
We’re particularly excited about expanding our electric machinery line, which reflects our commitment to cleaner and greener construction. This initiative aims to address the industry’s growing focus on sustainability without compromising on power and efficiency. Additionally, ACE is reinforcing our after-sales support network across India; ensuring customers have access to prompt maintenance, repairs, and spare parts. We’re also piloting a digital platform that will connect our customers with our service team more seamlessly, enhancing support and customer satisfaction. These projects demonstrate our dedication to innovation and our commitment to empowering clients with cutting-edge & reliable equipment solutions.

With the Indian government now fast-tracking infrastructure projects, the CE sector is expected to get increasingly busy. How do you look at the market for your products in India?
The government’s accelerated infrastructure initiatives create an unprecedented opportunity for the construction equipment sector. At ACE, we’re fully aligned with this growth, as our product offerings in cranes, earthmoving, road construction and material handling equipment are well-suited to the needs of large-scale projects across India. With our manufacturing capabilities and extensive distribution network, we’re positioned to provide reliable, high-performance equipment to support critical projects in roads, ports, urban development, and beyond. Our focus on durable, efficient equipment with robust after-sales support means we can contribute significantly to India’s infrastructure aspirations while meeting the sector’s evolving demands.

Please share more information on the investment made in the Indian market in terms of the manufacturing facility, etc.
ACE has made strategic investments in our Indian manufacturing facilities, upgrading them to produce top-quality equipment that meets global standards. By incorporating advanced machinery and automation into our production processes, we ensure high efficiency and precision in manufacturing, which translates to better quality and reliability for our clients. Our commitment to the “Make in India” initiative is reflected in our expansion efforts, creating jobs, promoting local skill development, and reinforcing our supply chain within the country. These investments enable ACE to meet growing demand with flexibility and resilience, positioning us as a trusted partner in India’s construction and infrastructure development.

How was the year 2024 in terms of performance? What is your company’s plan for 2025?
The year 2024 has been a robust year for ACE, marked by steady growth, strong sales figures, and product innovations. We introduced new technologies across our equipment lines, which received positive feedback from clients seeking modern, reliable solutions. Looking ahead to 2025, we aim to build on this momentum by expanding our product lines, focusing on sustainability, and reinforcing our customer support services. Additionally, we are investing in training and development programmes for operators to enhance skill levels across the board. With these initiatives, we’re confident in ACE’s continued role as a leader in the construction equipment industry, adapting to both technological and market changes in India and beyond.