Guangzhou Shenfeng Iron and Steel Industry Co Ltd, based in Guangzhou, China, has recorded steady business growth for its crane rental division in its 2015 financial year - in stark contrast to many of its peers - amid a backdrop of declining construction work and infrastructure development in the country. It credits its impressive business performance in the rental sector to its early decision to purchase superior Potain cranes as opposed to lower cost, lower spec alternatives.

?Chinese contractors are famous for being price-sensitive with little regard for brand loyalty. But in recent times, there?s been a strong focus on safety and reliable performance from cranes on job sites which means we?re seeing more attention on the quality Potain cranes in our rental fleet, that we combine with our regular service offering to minimise costly downtime for contractors,? said Hong Zuoxiong, General Manager, Guangzhou Shenfeng Steel. ?This dedication and focus has ensured we stay relevant, as the industry faces shrinking demand for rental cranes.?