Putzmeister Drives Punjab Outreach with Roadshow
Putzmeister Concrete Machines has expanded its customer engagement efforts across Punjab with a multi-city roadshow, reinforcing its presence in North India’s construction market. The initiative, conducted from 16 to 24 February 2026, spans key construction hubs including the Tricity region (Chandigarh–Mohali–Panchkula), Ludhiana, Jalandhar, Amritsar, Batala, Gurdaspur, Pathankot, Hoshiarpur and SBS Nagar. Covering over 800 km, the programme aims to connect with more than 100 customers across the state.
At the centre of the outreach is the BSA 1407D Classic stationary concrete pump. The machine is designed for consistent performance, operational ease and reliability, catering to Punjab’s varied construction requirements. Engineered for high-rise and long-distance pumping, it offers productivity with simplified operations, making it suitable for demanding project environments.
Aastha Bhatnagar, Head – Marketing, Putzmeister India, stated that Punjab remains a strategically important market for the company. She noted that taking the stationary pump range directly to project sites enables customers to experience the equipment in real working conditions and assess its suitability for ongoing developments.
Bhimesh Issar, Regional Head – North, highlighted that the roadshow also underlines the company’s commitment to responsive service support and long-term partnerships in the region. He added that robust and service-friendly equipment remains critical for Punjab’s evolving construction landscape.
From the customer perspective, Ajay Sharma, GM – Projects, DWC Infra, observed that the BSA 1407D Classic is widely recognised on project sites for its dependable performance and ease of operation, aligning well with practical construction needs. Through this on-ground initiative, Putzmeister aims to combine product innovation with strong regional engagement, strengthening relationships and reinforcing service assurance across Punjab’s growing infrastructure and real estate sectors.
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