R&D remains at the heart of ACE’s operations
Could you start by telling us about your recent product launches and what you displayed at bauma?
At bauma ConExpo 2024, ACE made a significant impact with the launch of its groundbreaking BS-V AX124 backhoe loader. This next-generation machine not only meets the stringent Bharat Stage V (BS-V) emission norms but also delivers 15 per cent better fuel efficiency and 15 per cent higher output per litre of fuel consumption. The bold grille, muscular bonnet, and premium cabin reflect its advanced engineering and modern aesthetics. In addition to this flagship product, ACE showcased seven other innovative machines, including the BS-V 30 and 35 ton pick and carry cranes, 75 tonne rough terrain crane, 100-tonne crawler crane, aerial work platforms (AWPs), telehandlers, and upgraded motor grader and soil compactor. These offerings exemplify our commitment to sustainable, efficient, and cutting-edge solutions for the construction and material handling sectors.
What are your immediate plans for 2025, especially with the booming construction and infrastructure sectors?
Looking ahead to 2025, ACE is strategically positioned to leverage the booming construction and infrastructure sectors. Our focus will be on expanding our product portfolio, particularly in areas such as green technologies and smart construction equipment. We are also increasing our production capacities to meet both domestic and international demand. Strengthening our service network remains a key priority; ensuring customers receive unmatched support throughout the lifecycle of their equipment. Additionally, we plan to enhance our presence in global markets and forge strategic collaborations to drive innovation and deliver solutions aligned with India’s growing infrastructure needs and the “Make in India” initiative.
Could you tell us about your R&D efforts? What investments are being made, and what are you targeting?
R&D remains at the heart of ACE’s operations. Significant investments have been directed towards developing smart, sustainable, and high-performance solutions. Our R&D efforts focus to enhance productivity and safety. We are also exploring the use of advanced materials to improve durability and efficiency. The recent launches at bauma ConExpo 2024, including the BS-V AX124 backhoe loader, are a testament to our innovative approach and dedication to creating equipment that meets evolving customer and industry demands.
Can you share details of any new products in the making?
ACE is actively working on a range of new products aimed at reshaping the construction and material handling landscape. These include advanced cranes for enhanced precision and safety, as well as electric forklifts with improved battery life and charging efficiency. Additionally, we are focused on enhancing our range of telehandlers and aerial work platforms to support the growing demand for efficient and versatile equipment. While these innovations are under development, they align with our vision of delivering exceptional value and sustainability.
How has your experience been at bauma this year?
bauma ConExpo 2024 was an incredible event for ACE. The exhibition provided a global stage to showcase our innovations and connect with industry leaders, partners, and potential clients. The unveiling of the BS-V AX124 backhoe loader and the showcase of seven additional groundbreaking products received an overwhelming response. The footfall at our stall exceeded expectations, and we secured several strategic deals that will fuel our growth in the coming years. The positive feedback reinforced our commitment to excellence and innovation, making this year’s bauma a remarkable success for ACE.